#MediaMonday – Jeff Scott
January 31, 2011
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January 31, 2011
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Is it getting better for the PR agency business?

The Council of PR Firms survey seems to indicate that things are improving. Here’s the story.

Here are some highlights:

  • More than 80% of firms reported that their final 2010 revenues had exceeded 2009 numbers.
  • Two thirds (67%) of firms reported double-digit revenue growth in 2010.
  • A full 56.4% of firms reported that new business prospects were stronger than a year ago, with the vast majority firms (76.4%) citing social media as one of the strongest expected growth areas.

I (Abbie), for one, am optimistic about the year ahead. Sure, we still have plenty of room for improvement but if the year-end numbers mentioned in the survey are any indication, I think we are in for a good year.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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