I can’t say that I totally disagree with him and that Twitter may be a bit over-hyped when it comes to being a best practice for working with the media. I look at it as one of the many tools we now have at our disposal to connect with and engage the media. Depending on the media person, your better approach might be a phone call follow-up to an email. For another, it may be a quick desk-side meeting (although I doubt any really happen at a desk anymore, more likely over coffee – see above!). The bottomline for me is that making a connection with a reporter that serves you and your organization should be the ultimate goal. If that happens from a couple well-timed Tweets, that’s great.
Vice President/General Manager
Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see.
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