Thanks to Scottsdale Leadership, I had the privilege to go on a behind-the-scenes tour of Barrett-Jackson before it opened to the public. The tour was led by none other than Craig Jackson and included some pretty cool photo opportunities, including a stop to see the “Bat Mobile.” This is the first time I have ever stepped foot at a Barrett-Jackson event as I am not a “car” person. But to have an opportunity for a behind-the-scenes look, was just something I could not pass up.
During the tour a few times it was mentioned that the event was much more than just a car show. But is it? Would someone who has no interest in cars want to attend?
I asked the ladies in the office if they have attended before and if they had why and if they had not why and these were the responses:
Alison- I attended the Barrett-Jackson Drive the Dream Gala over the weekend. Full disclosure – Boys II Men was the entertainment and they are my favorite boy band of all time. So, I did get a behind the scenes preview of the cars, but really didn’t look at them. I was focused on the Boys and their songs.
Stephanie- Yes, a few times because I had free tickets. And the cars are shiny.
Abbie- No, I am not really a car fan and have no real interest in the event.
Katie- I have never been to Barrett-Jackson, because I have never had the opportunity to go, although I have watched it on TV the past couple years.
According to the event schedule on their website: there is a Family day, Dine and Drives at various Valley restaurants, a day when Guy Fieri will be signing autographs and every day visitors can enjoy food, booths, and activities. Perhaps the most interesting aspect of the event is the non-profit giving component. Various cars are auctioned off for non-profits around the nation. Some of the local non-profits that will benefit include Arizona Special Olympics, Cox Charities, TGen Foundation.
But if you or a family member were not interested in cars would you attend Barrett-Jackson? The signs as I see them point to no. There may be “other” events surrounding Barrett-Jackson but nothing I found online went into great detail on what they were or why a person would want to attend. Everything I found was in relation to cars and/or the car auction. Even though I had a tour, and I am grateful for that opportunity, I will not be attending the event.
If Barrett-Jackson is indeed more, and wants to be more, than just a car auction then this is a message that should be communicated. Everything I researched online (yes I love Google) only pointed to cars and the auction. If you visit the press releases section of the Barrett-Jackson website, all of them (well to be honest I only back looked at a few pages) were related to the cars and the auction. In my opinion, Barrett-Jackson could be more than just a car auction, but they need to communicate that properly.
In your opinion, is Barrett-Jackson more than just a car auction and would you attend Barrett-Jackson if you were not into cars? Why or why not?