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chaneordieWorking in public relations (PR), no two days are the same. What I have on my “To-Do” list for the day can change in span of a 60-second media phone call or an unplanned trip to Yuma or Flagstaff. This is exactly what I love about my job. However, not everyone is as open to change as I am.

So, when I received an update from the Phoenix Business Journal announcing that Clear Channel was changing its name to iHeartMedia (Twitter handle @iHeartMedia) I had to immediately ask myself if everyone would agree with this decision.

Some might think that with the online applications they are pushing, it is a natural progression to what’s happening in broadcasting in general. Others might think that this is catering to the younger “millennial” generation and alienating an older generation that resonates and finds comfort in consistency in branding.

I have to believe that Clear Channel extensively tested the market and did their research before making this change. However, #IDon’tKnow if #iHeartIt at this time or if #iWillAllowIt to grow on me.

I would love to know your thoughts about the change.

Rachel Brockway
Rachel Brockway
A former HMA Public Relations employee.

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