#MediaMonday – Kirk Kern
October 29, 2012
Happy Halloween…Hey, Don’t Eat That!
October 31, 2012

Scott loves baseball so much that I have to think Field of Dreams is among his all-time favorite movies.

Me? Not so much.

As a football and basketball fan who much prefers Costner baseball flicks like Bull Durham over Field of Dreams, I am only too happy to debunk a major myth depicted in the classic father-son tale.

If you build it, they will come.

Presumptuous much?

Take my industry, for example…

  • Just because you plan an event does not mean anyone will attend
  • Just because you start a Facebook fan page does not mean anyone will like it
  • Just because you send out a news release does not mean anyone will pick it up

In the real world, where Darth Vader is NOT offering inspiring monologues every 10 minutes, building something is just the start. It is where folks like us come in to talk media strategy, promotion, advertising, marketing, digital campaign and more.

I like to think more along the lines of Hilary Clinton – “It Takes a Village” of geniuses and realists to make them come.

What say you?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio


  1. Just because you tweet, it doen’t mean it will be re-tweeted.

  2. Oh, and The Rookie, The Natural and Moneyball are all high on the list. But it’s tough to top Crash Davis’ “I believe in” speech in Bull Durham.

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