Our client, Subway Restaurants of Arizona, took advantage of this weekend's NBA All-Star Game and the buzz surrounding downtown Phoenix to launch a new basketball-themed promotion called the "3-Point Play" in a creative way.
Subway partner, NBA All-Star and San Antonio Spur Tony Parker visited the Subway Restaurant located at the Arizona Center this morning, which transformed itself into a partial basketball court for the occasion, to shoot hoops with local residents and to talk about the new promotion.
Subway Restaurants of Arizona is the "Official Sub of the Phoenix Suns" and a proud supporter of professional and children's athletic programs statewide.
Oh - and yes, HMA staffers attending wore SUNS shirts to the event. Tony smiled and said Boris Diaw said "hi."