HMA Public Relations Welcomed NAU PRSSA Students

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NAU PRSSA Visits HMA Public Relations For an Agency TourThis was the second year in a row, where I’ve been able to sit down and meet with the Northern Arizona University (NAU) Public Relations Student Society of America (PRSSA) students on their tour of HMA. I have many fond memories of being in college at Illinois State University, on the ISU PRSSA executive board, planning agency tours in Chicago and St. Louis, so it’s exciting being on the other end.

These students were a bright brunch. A few were returning from the previous year and most were in public relations or advertising. While it was just Scott, a special appearance by Lambeau and me hosting them for the second year in a row, as Abbie, Alison and Rachel were in a day long planning meeting, we still were able to share plenty of tips for success and insight into working at HMA.

  1. Dress for Success – Business professional attire is expected when candidates interview at HMA – women, make sure your heels aren’t too high and your skirts aren’t too short; men, make sure your suit fits you well.
  2. Ask intelligent questions – When you’re job shadowing or interviewing, be sure to equip yourself with a couple of questions before going in.
  3. Arrive promptly – We’d say anything earlier than 15 minutes is way too early to arrive for an interview, but five to 10 minutes is just right.
  4. Get social first – It’s the virtual way of getting your foot in the door . Appropriately connect with the agency or its team members on Twitter before applying, so that way when your resume comes through it will make it stand out.
  5. Build your portfolio – Writing is the most desired skill we look for in candidates, which explains the three-hour writing test we give during the interview process. The most impressive question of the day was when we were asked if we’d accept contributed content to our blog.

Public relations is an industry where networking is highly encouraged (see business presenting & networking tips) and can lead to many opportunities (see the power of networking). By touring different companies, like HMA, these students are definitely setting themselves apart from their peers.

What advice do you have for students seeking a career in public relations?
Shelby Ray
Shelby Ray
A former HMA Public Relations employee.

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