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This is the fourth in a series of blogs all about Twitter.

I was recently asked for some advice or tips on using Twitter and so I have created a series that is all about Twitter as a #tipfortuesday on the HMA blog.  See Twitter tip #1,  Tip #2 and #3 and Tip #4.

I am asked often about hashtags when using Social Media in general. Please note there is a difference between hashtags on Twitter and hashtags on Facebook and I will use examples from both in this blog.

What is a hashtag you ask? According to UrbanDictionary - A hashtag is simply a way for people to search for tweets that have a common topic and to begin a conversation.

I think (Twitter Tip #5) it is also a great tool to find people that have common interests and increase your social media presence. For example, if you work in #publicrelations, you can enter it as a hashtag and find people who have tweeted using the same hashtag and you can engage with them.


According to a recent article by Mashable:  The idea behind hashtags on Twitter is that they're useful ways to surface a particular kind of content. If you want to look for all tweets related to a certain sports game in real time, click on the hashtag for your team's name (Like the #phoenixcardinals).

The hashtag is useful because key words are searchable only by the hashtag. For example, if you search the TV show #TheVoice (Just FYI it is not case sensitive) you will get a list tweets related to The Voice. But you won’t pull tweets that say “I lost my voice.” The reason is that “voice” is not proceeded by a hashtag.

I personally love using #hashtags (Just like my friend Bridgette Blair). Bridgette and I will use hashtags for everything and they are great for making a point. One of my favorite recent posts from her on Facebook using hashtags:



I like to have fun with #hashtags and sometimes I see how many I can get into a Tweet. But some people are not so “pro” #hashtaghappy. Another friend of mine, Kirti Dwivedi, wrote a blog on Business Review USA about using hashtags properly. While I agree with most of what she had to say- sometimes it is fun to HAVE fun with hashtags. So if you are tweeting about #finance it might be fun to put in a hashtag about @birdwatching just to see if people are paying attention!


I want to know what are your favorite/obscure hashtags (make it fun!) that you think people should search for?

Rachel Brockway
Rachel Brockway
Senior Account Executive Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son. Check out Rachel's Full Bio


  1. #justintimberlake #pokesfun at the #hashtagcraze. http://www.youtube.com/watch?v=57dzaMaouXA&feature=share

    Hashtags are great for searching but it is important to note that you do not own the hashtag, it can’t be copyrighted or protected. So yes, you use it to search and potentially brand some activities, but keep in mind that other items may appear in the stream that have nothing to do with what you intended the hashtag to mean.

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