#FindYourPark Centennial Celebration – A #Communications Case Study

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August 24, 2016
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August 26, 2016

Today, the National Park Service turns 100!


In addition to several members of our team being avid outdoor enthusiasts and National Park super-fans, we’ve had the pleasure of working in partnership with the National Parks Service for the past year, assisting with the communications efforts leading up to the launch of Helios, the region’s first-ever 100 percent electric raft launched last week to honor the Centennial.

(Psst! Click here for a behind-the-scenes video on the making of the raft).

The experience gave our team a first-hand look at all of the work that the National Parks Service put into communicating to the media and public-at-large about the Centennial. The result – a study in best practices on how to do it right.

Here is just a snippet of their work:

They even produced a PSA that managed to keep from boring us to death – actually, it has us singing along – and opened the National Parks for everyone to enjoy sans entrance fees.

The next step – a $350 million comprehensive fundraising campaign to strengthen and enhance the future of America’s national treasures for another 100 years. And yes, they have a killer campaign already in motion for it, too.

We’re in.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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