As someone who took his kids to the Coyotes’ first White-Out hockey game in Arizona back in 1997, I’d be lying if I said I wasn’t interested as both a sports fan and a communications professional.
She offered a behind-the-curtains look into the challenges she and her team face in promoting a professional sports team that has faced a lot of uncertainty over the last few years, in addition to heightened competition from both within and outside the geographic market. They have come up with a lot of creative initiatives to keep their fans engaged. In doing so, the Coyotes have embraced the communication platforms that their young fans are adopting – and it’s a digital world.
Are there other things on the horizon that cannot be overlooked?