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#HashTagsAreGoodEarlier this week, Shelby forwarded a link to a blog post titled “No One Uses #Hashtags Anymore” by Patrick Coffee via AdWeek.  With a resounding, #WeNeedToWriteAResponse from everyone in the office, and because I love hashtags, I accepted the assignment.

In the post, Patrick states “The basic conclusion is: tweets lacking @ signs and tags lead to more clicks. This is true whether you’re trying to drive followers to a website or get them to download an app, primarily because all those links tend to distract people from the message you want to convey.”

I laughed out loud (#LOL)… I literally LOL’d, because he had at least eight hashtags in his post including one in the title.

But that is not the point- the point is and yes I am taking a very clear stance here- people use hashtags all the time. In fact, I just had an entire email exchange all in #hashtags? Why? Because I can (and it is fun).

He goes on to quote one (YES only one) study that is titled “Hey Twitter Advertisers — Want More Clicks? Lose the Hashtag!” I am going to go out on a limb here and say the group of people who they are referring to (“advertisers”) can hardly be considered “everyone” when telling us not to use hashtags.

In fact, a very recent example of “no one using #hashtags” anymore:

Trending on Tuesday was the hashtag #4BestWordsEver which was #Amazing! In case you missed it, a few of my favorites:

USA Today: Free Chipotle for life

Holland America Line: My #cruise leaves today

The V Foundation: I am cancer free

Amazon: Your package was delivered

Arby’s: Want some curly fries?

Dairy Queen: Let’s get Blizzard treats

Universal Orlando: We’re going to Universal

NFL Network: It's almost football season

Caelen Demos (From HMA): Will you marry me? @4tallant (to her fiancé)

#AllOfThatBeingSaid – In the same way that people say they don’t understand #Twitter, and ask why people would want to post about going to the bathroom (I can’t tell you how many times I have heard this and have to explain that Twitter is #SoMuchMoreThanThat), I understand people saying they don’t understand #hashtags either (but if you really don’t understand hashtags, HMA has two blog posts from the end of last year to help you, and just for fun I will call them #ThingOne and #ThingTwo).

So I want to know what you think? Is no one using #hashtags anymore and is the #hashtag really dead? #Really #TellMeItIsntSo #IMightDieWithoutAHashtag

Rachel Brockway
Rachel Brockway
Senior Account Executive Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son. Check out Rachel's Full Bio

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