I hate Kobe Bryant. And nine months ago, you hated him too. You know, the Bryant who was going on radio talk shows and making fun of his young L.A. Lakers team; the Bryant who refused to play with Shaq ever again; the Bryant who demanded he be traded to a playoff-caliber team; and, of course, the Bryant who was accused of you know what, you know when and you know where.
But, against all odds, a marketable version of Bryant is not just back, but better than ever.
PR, PR, PR.
Just last week, we saw a smiling (!!!) Bryant acting as the face of the NBA and lending on-air support via satellite to “American Idol Gives Back.” And just this week, the USA Today published this obviously PR-crafted article, where Bryant exclaims, “I’ve always wanted to be here” when asked about his long-suffering, now re-born L.A. Lakers team. And these are only a couple examples from the past two weeks!
I have to hand to Bryant’s PR team – they are geniuses, and working around the clock to make now-MVP contender Bryant seem like an “everyman,” albeit a ridiculously talented everyman, but one just the same. Personally I still hate him, but I do respect the hard work of his PR folks behind the scenes. How is his PR machine working on you?