At Major League Baseball games, between innings, usually about mid-game, some venues stage a novelty race in which characters in giant costumes compete in a foot race. It’s about as authentic as professional wrestling, but not only has it created a new sponsorship opportunity for the teams, it’s become an event within the event.
Here are some examples:
Arizona Diamondbacks -- The CenturyLink Legends Race features four D-Backs’ legends, in the likenesses of Mark Grace, Matt Williams, Randy Johnson and Luis Gonzalez.
Washington Nationals – They have the Racing Presidents, in which six former presidents traipse around the field: George Washington, Thomas Jefferson, Abe Lincoln, Theodore Roosevelt, William Howard Taft and Calvin Coolidge.
Milwaukee Brewers -- The Sausage Race matches the speed of a brat, a Polish sausage, an Italian sausage, a hot dog and a chorizo.
Atlanta Braves – The Home Depot Tool Race pits a hammer, a bucket, a paint brush and a drill against each other in a race to the tool box.
Miami Marlins – The Sea Race has Bob the Shark, Spike the Sea Dragon, Julio the Octopus and Angel the Stone Crab in a dry-land match-up.
Colorado Rockies – In Denver, they have the Tooth Trot. It is a race dedicated to good oral hygiene, featuring Toothy the Tooth, Fresh the Toothpaste and Bristles the Toothbrush.
Pittsburgh Pirates – Six “contestants” participate in the Great Pierogie Race. They are: Potato Pete, Jalapeño Hannah, Cheese Chester, Sauerkraut Saul, Oliver Onion and Bacon Burt.
Tampa Bay Rays – They have a race sponsored by PepsiCo, the owners of the naming rights to Tropicana Field. Their race is between large bottles of Pepsi, Pepsi Max, Aquafina, and Sierra Mist.
These are all more visual than a race sponsored by, say, the Public Relations Society of America or the Public Relations Global Network (PRGN) featuring a news release, a media advisory, a story pitch, a crisis plan or a social media initiative – but these tools make the races look like horseplay.