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As David Bowie may say, “Ch-ch-ch-ch-changes” – are coming to Facebook (yes, again). As of March 30, 2012, Facebook is officially switching over to its “Timeline” format for pages.

If you’re an admin for a business page, you’ll need to know a few key things about the Timeline format, including the following:

Cover Photo and Profile Photo

This is your first impression to Facebook users so it needs to be a good one. Not just your company logo (that would be better left as a main profile photo), but something that expresses your identity as a brand.

Be it a photo of menu items, people using your product or an interior/exterior photo of your property, it needs to be an image(s) that audiences respond to. Also note that the correct size for this photo is 851x315 pixels.

Your profile photo is the one that shows up next to your fan page’s name in news feeds, ads, etc. Logos are highly recommended for this photo, but no matter what you choose the size needs to be anywhere from 180x180 pixels to 32x32 pixels.

Here are a couple examples of ones we’ve created for clients: Sapporo and Maricopa Unified School District

Views and Apps

These are the main tabs underneath your cover photo and to the right of your profile photo. Apps, such as “Photos,” “Likes,” and what used to be the tabs on the left side of your fan page are now here. Images for these apps can be customized by going to the Manage button in your Admin Panel and clicking “Edit Page.”

A couple more client examples: Subway and Harrah’s Ak-Chin Casino Resort


This is one of the largest seen changes in the Timeline format, second to the cover photo. With Milestones, users can jump to any year in your timeline to see milestones, photos and updates from that point in time.

Examples include opening your business, winning an award, reaching a certain number of guests, etc. Dimensions for milestone photos are 843x403 pixels.

Examples (click on earlier years in their timeline): Coca-Cola and The New York Times

Admin Panel:

The admin panel is now positioned at the top of your page (for only admins to see). It is a snapshot of who is commenting and liking things on your page, it shows insights for a glance at high-level page data and allows admins to manage page content, build an audience and get help for best utilizing your fan page.

We suggest you explore it a bit and don’t worry – it can be hidden so it’s not always in the way of your beautiful cover photo.

These are only a few of the changes to the new Timeline, for a full listing along with tips and specs, visit the Pages Product Guide HERE, which is also reachable in any admin panel, under Help.

While there will always be the few complaints regarding the ever-evolving social media giant, the HMA Team, and our clients, are loving the new Facebook timeline so far. What do you think? Like or dislike?

Kendra Schultz
Kendra Schultz
A former HMA Public Relations employee.

1 Comment

  1. How long do you think it will be before this version becomes obsolete?

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