Last week, Abbie wrote a blog post titled Is Engaging Media on Twitter Worth Your Time, where she discussed if Twitter was an over-hyped way to engage with media today. In her post, she noted that Twitter is just one of the many tools we now have at our disposal to connect with and engage the media. Totally agree.
She also noted that the tool you choose to engage media – be it a face-to-face meeting, phone call, email, text message, letter, fax (ew!), or carrier pigeon – should be tailored to that media member’s own preferences and based on research. Again, totally agree.
But I would like to make a little addendum to her post as well.Engaging – however you do it – is almost always worth your time. And not just to further your business goals.
Some of the most meaningful relationships I have made in the past decade started by simply engaging in another PR person, writer, reporter or producer’s life beyond just pitch stories and disseminating news releases.
Don’t listen to the hype – engaging still means something. It always will. Take the time to be interested in other’s lives. Make someone smile today. Make someone laugh today. Make a connection today that will last beyond tomorrow.