DPS gets updated look and new monikers

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DPSWhite is not the new blue.

There’s a local trend for law enforcement agencies to update their looks.

Both the Arizona Department of Public Safety and the Arizona State University Police Department have unveiled new looks to their patrol vehicles.  Both have gone from a white paint job to a darker look.  ASU’s fleet is now black, while the DPS has gone with a dark blue.

Adding to the makeover for DPS is that it no longer calls its officers “officers.”  They are now “troopers.”

For as long as I can remember, the Maricopa County Sheriff’s Department, which knows a thing or two about PR, has had brown vehicles – and its “officers” are “deputies.”  There are also FBI “agents,” United States “marshals” and Forest Service “rangers.”  And I almost forgot about game “wardens.”

All serve and protect and have my utmost respect and appreciation.

DPS spokesman Bart Graves says the changes at his agency are intended to change the way the public perceives the Highway Patrol.

"To do that we need to change up our public image and since the Highway Patrol is the most visible aspect of DPS, why not change the look of our vehicles?" Graves said.

First impressions are important.   That leads me to my next question, why aren’t all fire trucks red?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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