Does the #RedCup Define the Holidays?

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I thought long and hard about whether I was going to weigh-in on the great #RedCup debate of 2015.  I was attending a PRSA conference in Atlanta when the big news broke.  Oh my – Starbucks red cups were no longer featuring the traditional holiday symbols that the world had come to love and that clearly must symbolize the official start to the holiday season.

Whatever will we do?  Is Starbucks now anti-Christmas?  Is there some deeper, hidden meaning in this change? Newscasters, bloggers, heck, even Ellen, had something to say about it.

Then I got an email message from my cousin. She is a Christian minister who regularly celebrates the traditions and customs of a variety of different faiths.  She asked me what I thought about this and whether I would write something about it.  I told her I would if she gave me some of her thoughts as well.  I’ll paraphrase what she shared with me:

I do not really see a 'color' to the Christmas season…  There is rich symbolism at this time of giving for many traditions that hopefully guides our kindness throughout the year.  As a member of a family that celebrates both Christian and Jewish religions, I'm wondering when they will be printing the blue cups as well as the colors used for all winter celebrations.

Well said.  Yes, there are certain traditions that happen this time of year that mark the coming of the holiday season.  But it seems to me that maybe this year, bucking the tradition is the new tradition .  With retailers like REI and others choosing to honor their employees by giving them Thanksgiving (and the day after) off so they can enjoy the holiday with their family and friends or Starbucks changing their cups, maybe this year’s holiday season is putting the emphasis where it belongs – on family and friends and not on snowflake-emblazoned cups.

And Char, someone has suggested this design for the blue cup.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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