I immediately noticed the illustrations by Don Evenson. I tried to figure out if I recognized any of the caricatures – but I didn’t.
I thought the layout of the direct mail piece was appealing.
The copy, however, is a bit lacking. I guess this is when “errors and omissions” insurance can come into play for an advertising or PR agency.
Nowhere on the card does it say what business will have new hours! Not even a return address.
Then I thought maybe it was sent as part of a teaser campaign.
But, it’s now June 1 and I still don’t know who is now closed on Sunday and Monday.