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The world is open for business – weeeeee!

The business, however, is the business of humanity.

Since I am a human, I must be AWESOME at humanity, right? So my business will be doing nothing but humming from here on out…

Not so fast, Alison.

Turns out the business of humanity isn’t about snark, being right, defensiveness or quick reactions to conflict. And, too often, I am about all four of them.

Thank goodness for Abbie!

More specifically, thank goodness for the HMA Book Club, headed by Abbie, who requested I read How to Win Friends and Influence People in the Digital Age as February’s book. I initially agreed to read it for a completely un-altruistic reason – Abbie is quoted in it!

But here is the thing – focusing on any of the above qualities, all of which I possess, makes me a complete loser in the business of humanity. However, in reading the book, I learned how to harness all of the other positive attributes we all possess to make us all better leaders...and more importantly, better people. They are attributes we certainly all have – but those that sometimes get stuck in the cracks of our 24/7 digital lives and growing ADOP, or Attention Deficit…OH PRETTY!

Over the next several weeks, my goal is to share a series of truths I learned from this book. However, first I want to know about you. What makes an effective leader to you? What have you done to win friends and influence others in this digital age? Are you in the business of humanity?

Please share below. I will do the same. Thank you.


Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio


  1. Jack says:

    Mr. Carnegie’s surname is misspelled in the headline of this blog post.

  2. And in a lot of ways, this is just common sense. You should act online the same way you do in person — with respect for others.

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