This morning I had the pleasure of toasting a warm cup of Joe to Annalyn Censky – an Arizona Republic intern turned Phoenix Business Journal intern turned ANGLES Public Relations practitioner turned CNN Money associate producer!
I wanted to meet with Annalyn – first and foremost – to wish her well. I got to know her during her days at the Arizona Republic and Phoenix Business Journal, where we worked on about half a dozen stories together. But, I also wanted to pick her brain as she is somewhat unique in today’s world…someone with a job in public relations/communications going back into the journalism.
In the past two weeks alone, the Tribune lost one of its most respected journalists – Le Templar – to corporate communications/public relations, and former Phoenix Woman publisher Kristine Hedlund jumped onto the Phoenix Diamondbacks communications team. And this is on the heels of one of the best bookers around – Tiffany Jarratt – made the move from FOX 10 to Rose & Allyn Public Relations. And just a year or so removed from Arizona Business Magazine’s Greg Sexton moving over to public relations as well. And the list goes on…even indy practitioner Charlotte Shaff was once in traditional broadcast media.
So, I asked her, why make the move back into journalism? And how did you even go about it in this day and age.
Turns out, her ability to build relationships – one of the things that made her such a fabulous print reporter and public relations practitioner these past few years – was to “blame” (for us losing her, that is).
Between her local internships and work at ANGLES, you see, she also interned at Fortune Small Business. Although now defunct, she built solid relationships with her editors, many of whom moved over to CNN and CNN Money in recent months. When an entry-level position with CNN Money came available, her former editors – and the chance to live in New York City in her 20s working for the most popular financial channel and website in the nation – came-a-calling.
So, would you have had the courage to make this bold a move – both across the nation and back into traditional media? Sound off!
Also, would love to have comments from those mentioned in the story and others who have made move from “media” to other communications realms – why, how, was it what you thought it would be? Comment below.