CSOM- Public Relations is Alive and Kicking

So says a recent opinion piece in Fast Company and I would venture to guess, so say a lot of us in the public relations profession.

But what likely needs a bit of reflection and contemplation is what exactly PR is today. When I first started in the business, we wrote news releases, made copies and put them in the mail.  Crossing our fingers that the envelope would make it to the right editor who would be interested enough in assigning a report. The stress I’d feel before dialing their phone number to inquire about the release is a feeling I’ll never forget.

Now, we still write news releases but they are no longer the be-all-end-all, but simply one of the tools in our toolbox we use to get the attention of the media.

And media relations is only just one of the skills that strategic public relations practitioners use to get the word out about our organization, our clients, their products and services.

According to the author of the article, “the most forward-thinking companies already treat PR as a strategic function creating measurable impact. Meanwhile, organizations still viewing communications as a cost center rather than an investment are creating dangerous blind spots in their business strategy.”

I couldn’t agree more and Adrian and I talk about this important distinction on this week’s episode of Copper State of Mind.

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