Having something named after you these days has become chic. Even bad things.
Take Tommy John or Lou Gehrig, for example.
John, who pitched in 26 Major League Baseball seasons, had a risky-but-now-trendy arm surgery, ulnar collateral ligament (UCL) reconstruction, named after him when he was the first to have it done back in 1974.
Gehrig’s name is attached, of course, to amyotrophic lateral sclerosis (ALS), which ended his 17-year Major League Baseball career in 1939 and claimed his life two years later.
On the positive side, in the PR world, we could have:
- “What do you do for a living? I work in bernays.” Edward Bernays is considered to be the “father” of public relations.
- The edelman. Daniel J. Edelman is credited with “inventing” the media tour in the 1940s when he was working for Toni, a home hair care company. The company had an ad campaign featuring identical twins, one with a beauty salon permanent, the other with curls from a Toni do-it-yourself kit. Edelman’s idea was to send six sets of twins on a media tour to 72 cities in which women were challenged to determine “which twin had the Toni.”
- The ivy lee. In 1906, Ivy Lee convinced the Pennsylvania Railroad to release what could be considered the first press release to journalists, before any rumors about an accident were spread and reported on. Lee created a public statement about the accident, and presented it to journalists at the location of the incident. The New York Times printed the press release word-for-word on Oct. 30, 1906.
Who else in our industry could we hang a name on?