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13In the United States, the chances of having a meeting or a hotel room on the “13th floor of a building are somewhat remote.

The 13th Floor designation is often omitted because the number 13 is considered by some to be unlucky.  It’s a custom that apparently dates back to 1939.

Well, that’s not the case in Dubai, sight of the recent Public Relations Global Network (PRGN) meetings, where there are hundreds of skyscrapers and I was assigned room 1306 at the Jumeirah Emirates Towers.

Well I’m not overly superstitious and have often heard and said, “you create your own luck.”

Much like:

  • Not pitching a live remote on election-day.
  • Not disseminating a news release on a Friday afternoon.
  • Understaffing a special event.
  • Not planning for a crisis.
  • Ignoring ideas during brainstorming.
  • Hoarding thanks for client successes.
  • Not knowing your elevator speech.
  • Not following up a meeting with an e-mail or written thank you note.

What other “superstitions” are there that create “bad” luck?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

1 Comment

  1. David Landis says:

    Scott, great post. To add to this list, I would say, “Not acknowledging publicly when you or your business has done something wrong, hoping that it will just magically go away. It won’t.” And yes, how weird to see a 13th floor in Dubai – luckily I was staying on the 42nd floor! Cheers, David

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