Apparently, the line is used 24/7 in some circles, but I only just heard it during a client brainstorm session a few weeks back, so the shine is still on this little penny for me.
It’s really an update to Bill Gates’ famous “Content is King” writings back in the day.
The concept is simple: we all have to create, curate and push out content for what feels like a million different places (newspapers, Facebook, Snapchat, LinkedIn, Instagram, Website, Twitter, magazines, television, radio, et. al.) in today’s day and age. But, what is the point of any of it if we do it in the wrong spaces? To the wrong people? And in the wrong tone?
How and why we stay or publish things in the places we do still matters.
But how can one get it right – customizing conversations and content in the right contexts – when there is already so much else to do in a day?
(Bonus points if you know what he did before getting into the social world….wine! It was wine! No, seriously, his family business was The Wine Library. How cool is that?)