Community relations activities come in all shapes, sizes, languages and geographic locations.
In addition to the “traditional diplomacy” efforts involving country-to-country communication, the office had undertaken a “public diplomacy” mission to expand economic opportunities for women in that country. It’s also seen as a way to promote gender equality.
The program includes:
Facebook is the major platform used by the program to communicate events, highlight participating companies and build its presence in Portugal.
So far, “Connect to Success” has had more than 700 participants. It’s an effective community relations program that one might not normally associate with U.S. Embassy operations.