I love many things – chief amongst them are basketball and those “Choose Your Own Adventure” books from the 1980s.
Today, I combine the two to talk about one heck of a public relations problem in South Beach.
The gist: I’ve had a week to revel in the joy that is LeBron James’ epic failure to win an NBA Title this year. I’ve been tickled at the poetic justice that the only “decision” made during the NBA Playoffs that mattered was Dirk Nowitzki’s decision to outplay Mr. “Decision-Maker” himself. I’ve laughed at loud at James’ image taking further beating based on the impossibly unprepared answers coming out of his mouth in the wake of his loss.
Now, I want to weigh-in on how he can fix his image. Right now, James’ can choose his own public relations adventure. To me, here are his paths…
I am sure there are many more paths – would love to hear what you think he should do and the path you think he will really take. Comment away!