Getting the RIGHT Work Done – Part Three
September 19, 2013
#MediaMonday – Mark Casey
September 23, 2013
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The National Football League has historically done a tremendous job of uniformly ensuring that its brand is polished across the board, termed by NFL commissioner Roger Goodell as “protecting the shield.”

Rightfully so, as the distinctive red, white and blue symbol that has served as the NFL’s logo for decades is immediately identified with the country’s most popular professional sport.

In doing so, players are fined for infractions such as not wearing their socks at the correct height or wearing an unauthorized hat during an interview and have even been docked for having a personal message on a headband.

But the NFL has begun to backslide.

Maybe the NFL’s “uniform police” are asleep at the wheel.

It used to be that a player’s last name and number appeared on the back of his jersey.  When there were two or more players with the same last name on the same team, a first initial was used.

Now, we have all sorts of add-ons.  In Washington, D.C., you can find a jersey for “Griffin III.”  In Charlotte, there is one for “Ginn Jr.”  Is there a Griffin II or a Ginn Sr. on either team? How many Griffins or Ginns are on those rosters?   So much for uniformity and “protecting the shield.”

Are we reverting to the old XFL, when Rod Smart wore “He Hate Me” on his jersey?

They all seem un-NFL-like to me.

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Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio


  1. Alison Bailin says:

    Love you – but could not disagree more. My father is Randy Bailin – my brother is Randy Bailin Jr. He would be a Bailin Jr. on a jersey if we could do it for sure.

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