It has been one week since the mid-term elections and I think everyone will agree that they were an example of marketing gone bad. Ads that told us what was wrong with the other candidate and nothing about what you were going to do were the norm. Countless promotional flyers and postcards in the mail and don’t get me started on the robo-calls. Guessing the printers and the ad reps may be the only ones unhappy that the campaigning is over.
Bottom line? Change happened; incumbents lost, new people are in office, others were re-elected … so now what? To those of you that will be taking office in January -- the people have spoken. They’ve told you they want something different so please listen and do something about it.
For those that didn’t win and won’t be in a leadership position -- now what are you going to do? You have this tremendous opportunity to stay engaged. Even though you won’t be serving in public office come the first of the year, you can still affect change. Stop the negativity and keep us engaged. The next election cycle will be on us soon enough.
Could we hope for positive marketing efforts?