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It has been one week since the mid-term elections and I think everyone will agree that they were an example of marketing gone bad. Ads that told us what was wrong with the other candidate and nothing about what you were going to do were the norm. Countless promotional flyers and postcards in the mail and don’t get me started on the robo-calls. Guessing the printers and the ad reps may be the only ones unhappy that the campaigning is over.

Bottom line? Change happened; incumbents lost, new people are in office, others were re-elected … so now what? To those of you that will be taking office in January -- the people have spoken. They’ve told you they want something different so please listen and do something about it.

For those that didn’t win and won’t be in a leadership position -- now what are you going to do? You have this tremendous opportunity to stay engaged. Even though you won’t be serving in public office come the first of the year, you can still affect change. Stop the negativity and keep us engaged. The next election cycle will be on us soon enough.

Could we hope for positive marketing efforts?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. Aaron Baer says:

    Sadly, I don’t see a real change in how campaigns are conducted anytime soon. Candidate’s don’t dare not do robocalls, or send mailers, or attack their opponent, even though there’s not a ton of reliable data that shows what’s the most effective because ultimately, they want to be elected, not a revolutionary.

    But I absolutely agree that for the losers, or for the ones who want to run in 2012 and beyond, now is the time to start. Not to declare candidacy or raise monetary capitol, but to raise relational capitol. It’s a ton easier to be the idealist, the dreamer, the one who connects with people, when you don’t hold office.

    Fink 2012.

  2. Aaron – love the phrase “relational capital.” Exactly what I’d like to see — whether you run again or not, take the opportunity to stay engaged. You wanted to accomplish something if you got elected — I think you still can as a private citizen.

    And, not going to be Fink 2012! 🙂

  3. Once upon a time, I actually had a candidate knock on my door. He introduced himself, asked if I had any questions about his positions on various issues, and then was on his way to my next door neighbor’s. Haven’t seen another candidate since.

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