HOLLYWOOD, Calif. – Celebrity social media accounts have fallen silent today as Alicia Keys, Lady Gaga, Daphne Guinness, Janelle Monáe, David LaChapelle, Elijah Wood, Kim Kardashian, Justin Timberlake, Khloe Kardashian, The Buried Life, Jay Sean, Swiss Beatz, Serena Williams, Bronson Pelletier, Jennifer Hudson, Kimberly Cole, Ryan Seacrest and Usher have all died in an AIDS-related incident.
The celebrities have committed themselves to a social media blackout today, World AIDS Day, by staging digital deaths online, maintaining their silence until they have raised that $1 million. Those interested in donating to the cause can text message one of the celebrities’ first names to 90999 to help bring their digital life back for a donation of $10.
I (Beth, that is) think this is a great way for this group to use their celebrity to engage social media users (read: younger generations not usually involved in “causes”) and use their status for a good cause. I do realize celebrities contribute to charities every day, but I think this is a creative way to draw attention to a problem of still-epic proportions. Hopefully they will raise more than their $1 million goal.
What do you think about this campaign? Would you contribute money to bring celebrities back to (digital) life?