The broadcast journalism professors, news directors and news consultants who guide TV news reporters have gone too far in pushing conversational dialogue in reporters - says Scott. And that is just the beginning. Read the rest of his thoughts on this topic by clicking the link.
A few weeks ago, Abbie and I happened to both be working remotely from our respective homes over the weekend. Happy to get my project in to her for review, I noted in an email that the data was “in like Flint,” a slang term I love to use whenever I complete a task or get something important done lighting fast. Abbie’s response knocked my socks off.
Yes, I have the Pokémon Go app on my phone and you might be wondering why. As many of you know, I have a nine-year-old son, Aiden, who is obsessed with Pokémon, so of course, I have the app. But let’s be clear it is only on my phone because his iPad only has wifi and so he can basically only use it at home. But the point of this blog post isn’t about Pokémon Go, but more about how others are jumping on the Pokémon Go bandwagon for their own brands’ benefit. You may recall that in December of last year, I wrote “May the PR Force Be With You,” about brands jumping on the Star Wars bandwagon. The new Star Wars movie was a big deal, but I encouraged organizations to take a look at their brand before deciding to jump on a bandwagon. So imagine my (kind of) surprise when yesterday I came across a blog post from PR Week, “How brands are using the Pokémon Go craze to 'catch 'em all',” which was all about brands jumping on the Pokémon bandwagon. And just like with Star Wars there were some brands that it makes sense to be involved with Pokémon and there are others that it made no sense at all. Just because every other brand is doing it doesn’t mean your brand should as well.