September 14, 2016

The Media on Media

Abbie came across an article about a month ago in New York magazine detailing the results of a survey of 113 colleagues working in print, television, and digital media, “asking that they use the opportunity to air their grievances and bare their souls.” She shares some of their responses – as well as her own. Click on the link to read the entire post, and would love you to share your thoughts as well.
August 30, 2016

And the Nominees Are…

Last night, during a swanky affair hosted by The Camby in Phoenix (as well as at sister celebrations across our region in Tucson, Salt Lake City, Flagstaff and Albuquerque), our chapter announced the 2016 Rocky Mountain Emmy nominees, the best and brightest in their field, each of whom are now eligible to take home the coveted Emmy Award at the 2016 Rocky Mountain Emmy Gala, taking place on Saturday, October 8 at the Talking Stick Resort in Scottsdale and hosted by comedian and actor David Koechner. Click the link to see the full list of nominees!
August 24, 2016

Informalization of Live Reports

The broadcast journalism professors, news directors and news consultants who guide TV news reporters have gone too far in pushing conversational dialogue in reporters - says Scott. And that is just the beginning. Read the rest of his thoughts on this topic by clicking the link.
July 29, 2016

All About News and Talk with KTAR – #DontTouchThatDial

Serving on the board of directors for PRSA Phoenix and as the co-chair for the media breakfasts, Rachel gets to plan (and moderate) some pretty cool events, like yesterday’s All About News and Talk event yesterday with KTAR (#DontTouchThatDial). Miss it, but still want all the details on how to best pitch the popular news talk station? Simply click the link below for a full recap!
July 12, 2016

Getting Catty about PR

As the resident “cat person” in the office, I had to smile when I saw Cision’s recent blog post titled “When It Comes to PR, Be […]
June 23, 2016

Do you need media coverage to validate your project?

I attended Disney’s Newsies at ASU Gammage over the weekend. The high-energy musical is based on the 1992 musical film Newsies, which was inspired by the real-life Newsboys Strike of 1899 in New York City. The strike was a youth-led campaign to force change in the way that Joseph Pulitzer and William Randolph Hearst's newspapers compensated their child labor force of newspaper hawkers. The strike lasted two weeks, resulting in decreased circulation for the “papes,” as Newsies called them. When the strike concluded, the Newsies had successfully negotiated a new compensation plan with the publishers. The storyline includes an up and coming reporter, seeing a chance to make her name in the news business, who successfully places a story about the strike only to be banned from further writing opportunities by all of the New York City papers. According to Mr. Pulitzer, “if it’s not in the paper, it doesn’t exist.” So by banning all news coverage, he believes that the strike will not exist. That has me thinking….is that true? Do we need media coverage to validate our work? [Click below for more]
June 10, 2016

The Media Relations Sequence

Working in public relations at an agency means my workday is filled with multiple projects with multiple clients. Whether I’m helping a brand understand how to […]
May 31, 2016

Getting the Attention of an Assignment Desk

Last week, KTVK/KPHO senior assignment editor Scott Davis wrote a blog post for LinkedIn titled “5 Seconds To Get My Attention” where  he detailed out exactly […]
April 1, 2016

How To Be An April Fool:

Use “no comment” as often as possible. Stage a first or second “annual” event. Make follow-up calls to reporters on deadline. Guarantee media coverage to a […]
March 25, 2016

Why is media relations important?

Do you know why media relations is important? Depending on who you ask, you’ll probably hear a variety of reasons about why media relations is an […]