March 22, 2016

What Kind of Cereal are You?

A few years ago, we incorporated a writing test into our hiring process (idea courtesy of our PR buddy, Michelle Olson). In addition to testing potential […]
February 23, 2016

Reading Across America

Special events are an integral component to the public relations smorgasbord. Next week, the National Education Association (NEA) will hold its annual Read Across America event, […]
January 14, 2016

Brand Loyalty – And They Call It #PuppyLove

I can go on and on for days about my complete and total love of all things Donny Osmond. For those of you who know me […]
December 18, 2015

What is your dream 2016 PR Campaign?

We’ve got a seemingly simple question to pose to our fellow public relations and marketing communications friends today: If you could work on ANY public relations […]
December 16, 2015

HMA’s Top 18 – The Quest for our Best Blog Posts of 2015

At HMA, we post a lot of content throughout the year on our blog, HMATime. In fact, 251 posts and counting, to be exact – yes […]
December 11, 2015

Public relations professionals are pros during the holidays

The holidays can be a busy time of the year for public relations professionals. There are many opportunities for us pros to utilize our skills to […]
December 2, 2015

HMA Public Relations Visits Southwest Human Development During #GivingTuesday

It’s funny the way things fall into place. HMA planned a volunteer day months ago. Little did we know then our day would coincide with #GivingTuesday. […]
November 24, 2015

Mainstream Jargon?

It seems the law enforcement and legal industries have the hardest time in doing that.  But in the pre-printed information we receive from law enforcement entities […]
November 20, 2015

The Responsibility of Being an Alum

What does it mean to be an alumnus of an organization? In practical terms, alumni are usually graduates of a college, university or other organization. To […]
November 19, 2015

Creating Your Own Luck?

In the United States, the chances of having a meeting or a hotel room on the “13th floor of a building are somewhat remote. The 13th […]