November 30, 2016

Midwest Meets Maricopa: What You Need to Know About HMA’s Newest Member

Today we're introducing HMA's newest team member, Bre Krager! Read her story and how she came to Phoenix and to the PR world in her first blog post. [Click below for more]
November 11, 2016

Don’t Fight Urge to Write…with a Pencil

To many, taking long-hand notes with a pen and paper seems outdated. Not to Alison - and not to a recent study that proves it may very well still be the best way to retain knowledge. Click to read the story and Alison's thoughts.
August 30, 2016

And the Nominees Are…

Last night, during a swanky affair hosted by The Camby in Phoenix (as well as at sister celebrations across our region in Tucson, Salt Lake City, Flagstaff and Albuquerque), our chapter announced the 2016 Rocky Mountain Emmy nominees, the best and brightest in their field, each of whom are now eligible to take home the coveted Emmy Award at the 2016 Rocky Mountain Emmy Gala, taking place on Saturday, October 8 at the Talking Stick Resort in Scottsdale and hosted by comedian and actor David Koechner. Click the link to see the full list of nominees!
August 17, 2016

Questions to Ask Yourself When Moving

Our newest team member, Sara, is very happy to now be a resident of Arizona (she got my AZ driver license last week!), but there was a lot of thought that went into her final decision to move here from Maryland. And while deciding to move is a very personal choice, she thought she’d share her thought process when it came to moving in hopes that these questions might help you. Click the link below to read her story.
August 9, 2016

Songs in the Key of HMA

What is your personal, professional "anthem?" We share ours in the link below - and would love you to share yours with us!
July 28, 2016

HMA’s Newest Edition: Meet Sara Goodwin

Help team HMA in welcoming our newest team member, Sara Goodwin! You will be hearing a lot from this up-and-coming public relations practitioner and writer, starting now. Click the link below to learn more about her AND to watch her "Hello, HMA" video blog!
July 14, 2016

The Bandwagon PR of Pokémon Go

Yes, I have the Pokémon Go app on my phone and you might be wondering why. As many of you know, I have a nine-year-old son, Aiden, who is obsessed with Pokémon, so of course, I have the app. But let’s be clear it is only on my phone because his iPad only has wifi and so he can basically only use it at home. But the point of this blog post isn’t about Pokémon Go, but more about how others are jumping on the Pokémon Go bandwagon for their own brands’ benefit. You may recall that in December of last year, I wrote “May the PR Force Be With You,” about brands jumping on the Star Wars bandwagon. The new Star Wars movie was a big deal, but I encouraged organizations to take a look at their brand before deciding to jump on a bandwagon. So imagine my (kind of) surprise when yesterday I came across a blog post from PR Week, “How brands are using the Pokémon Go craze to 'catch 'em all',” which was all about brands jumping on the Pokémon bandwagon. And just like with Star Wars there were some brands that it makes sense to be involved with Pokémon and there are others that it made no sense at all. Just because every other brand is doing it doesn’t mean your brand should as well.
June 30, 2016

Thank you for 23 great years

July 1 marks my 23rd anniversary with HMA Public Relations. And over the years, I have learned a few things. Technology may have changed how we […]
June 3, 2016

Tips for New Graduates Entering the PR World

Graduating college is a true milestone in a person’s life, rightfully so. Earning a degree takes perseverance, hard work and dedication. For public relations graduates, it […]
April 28, 2016

Loyal Employees are Gold

On my drive into work yesterday morning, Kyle from the John Jay and Rich show on 104.7, was doing the GBG (aka the good, the bad […]