March 4, 2016
Nashville Predators v Arizona Coyotes - (courtesy: Norm Hall)

Fan Engagement Via Digital Media

Amy Dimond, senior director of marketing for the Arizona Coyotes Hockey Club, spoke at a recent PRSA luncheon. As someone who took his kids to the […]
March 3, 2016

Techniques of Great Public Relations Pros

Recently, I wrote about quality traits of public relations pros. I mentioned that it’s important to have the ability to direct when needed, think on a […]
March 2, 2016

Is bait and switch still alive and well?

A recent article in PR Week regarding the growth of the multi-national agencies and their holding companies makes some pretty powerful statements. The article is really […]
March 1, 2016

PRGN Teams in the Cactus League

It’s opening day of the Cactus League spring training season.  Visitors from all across the country and the world will enjoy Arizona sunshine and baseball from […]
February 10, 2016

Can Cam Newton Rally His Image?

NFL Most Valuable Player Cam Newton has been appropriately skewered for his horrific display during his post-Super Bowl 50 news conference. We all get that he […]
February 9, 2016

#BookClub – Manipurated

The foreword to this book was written by Jay Baer. In it he quotes Nielsen research that claims that 91 percent of Americans trust recommendations from […]
February 8, 2016

#MediaMonday – Meghann Finn Sepulveda

Those of you who know me, know I am all about the West Coast. It is, after all, the best coast, according to Snoop Dogg. But, […]
February 4, 2016

Pantene Scores Touchdown with Brand Experience Videos

With the hype of Super Bowl 50 at a high, I knew brands were going to be pushing hard to get that touchdown in their ad […]
February 3, 2016

MVPs Can Come From Anywhere

The recent National Hockey League All-Star game proved that MVPs can come from anywhere. Former Arizona Coyotes tough guy John Scott, who has since been traded […]