April 7, 2016

Generational Perspectives In The Workplace

The Arizona Association for Economic Development capped a recent Workforce Symposium with keynote speaker Robin Ozz, president of the National Association for Developmental Education and the […]
April 6, 2016

Messenger for Business Takes Off

Four years ago I posted a blog about KLM Royal Dutch Airlines and the company’s great approach to connecting with its customers. The Netherlands-headquartered airline has […]
April 5, 2016

Developing a Social Media Strategy

Do you want to increase the engagement with your fans and followers on social media? Are you ready to be more consistent with your social media […]
April 4, 2016

#MediaMonday – Michelle “Shelly” Talsma Everson

Today’s #MediaMonday is a buddy! One we actually first profiled almost exactly five years ago today, in fact. But, she has chosen HMATime to make a […]
April 1, 2016

How To Be An April Fool:

Use “no comment” as often as possible. Stage a first or second “annual” event. Make follow-up calls to reporters on deadline. Guarantee media coverage to a […]
March 31, 2016

Crisis Communications – Women… Get On Your Knees

Most people who know me know that I am passionate about a lot of things (my son is number one and tennis isn’t far behind). So, […]
March 29, 2016

Social Media Management Tips

We often have the conversation in the office about how managing a social media account for a brand is much different from managing a personal account. […]
March 28, 2016

#Media Monday – Suzanne Wilson

Today’s Media Monday comes to us from Suzanne Wilson, web content manager for the Times Media Group’s Phoenix.org. Times Media Group is a digital and print media […]
March 25, 2016

Why is media relations important?

Do you know why media relations is important? Depending on who you ask, you’ll probably hear a variety of reasons about why media relations is an […]
March 24, 2016

Freedom To Use Social Media?

We’re all pretty aware that social media has unlocked the window into a new – now routine -- way of communicating. Its impact has been global […]