July 7, 2016

PBS Fireworks

Here’s another case for being proactive when it comes to dealing with the media – even if you ARE the media. PBS aired file footage of […]
July 6, 2016

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company , Part 2 –Driving Force

There were so many great nuggets of information in this book, that I decided to write a series of posts.  Last week, I talked about alignment […]
July 5, 2016

Officiating Sports: A Lot Like PR

About two months before the high school football season begins, the officials start their pre-season work.  It’s all about rule book studying, mechanics improvements and other […]
June 30, 2016

Celebrating Our Independence

The HMA Public Relations office will be closed on Friday, July 1 through Tuesday, July 5 as we celebrate our nation’s independence with family and friends. We hope everyone has a fun and safe holiday weekend! See you all on Tuesday!
June 30, 2016

Thank you for 23 great years

July 1 marks my 23rd anniversary with HMA Public Relations. And over the years, I have learned a few things. Technology may have changed how we […]
June 29, 2016

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company, Part 1 – Alignment

A colleague recommended this book by Katharine Halpin, it sounded interesting so I downloaded it. I didn’t realize that Katharine was here in Phoenix and provides coaching and consulting services to a wide variety of clients. It’s a quick and easy read, but chockful of great ideas to help leaders at all levels in an organization align goals and expectations to ensure success. So many ideas that I’m going to have a few posts so that this one doesn’t get too long. [Click below for more]
June 28, 2016

Create a Winning 2016 PRSA Phoenix Copper Anvil Award Entry

Movie stars have the Academy Awards, television professionals have the Emmy Awards and PRSA Phoenix public relations members have the Copper Anvils Awards. As one of the highest honors in our industry, winning this award shows true excellence in a campaign or tactic. It is a grand night in public relations. Since its existence, it has unveiled hundreds of winning programs that have solved problems, changed opinions and created business opportunities. Are you planning to submit your tactic or campaign and need to fine-tune your entry? Check out these tips below for creating an award-winning submission. [Click below for more]
June 27, 2016

#MediaMonday – Jody Oehler

It is no secret that I am a huge – HUGE – fan of sports. (Go Irish! Go Cards! Go Suns…once you get a new owner!) And while I am neither a huge fan of orange nor red, there is a ginger-haired radio personality who I honestly think is the next big thing in Arizona sports broadcasting: Jody Oehler. Jody joined long-time Arizona Cardinals insider Mike Jurecki and FOX Sports 910 producer extraordinaire Mike Bauer on The Drive with Jody, MJ and Bauer – a 3 p.m. to 6 p.m. weekday sports radio talk show – in 2013. He came from Tucson, where he hosted a popular radio program on ESPN Tucson and even tried his hand at TV sports reporting at KGUN-TV. Since The Drive debuted three years ago this summer, the team has found so much success, in fact, that they have been asked to serve as fill-in hosts for nationally syndicated talk shows including The Dan Patrick Show and The Rich Eisen Show, among others. Today’s Media Monday is all about Jody – so you can say you knew him when. Jody, what do you want to tell the blogosphere about yourself today? [Click below for more]
June 24, 2016

The Great Brexit (UK Exit)

On Thursday, Britain voted to leave the European Union,(EU) striking a blow against the bloc and spreading panic through world markets. HMA’s colleagues from our global network, PRGN, weigh-in on this decision and its impact around the world. [Click below for more]
June 23, 2016

Do you need media coverage to validate your project?

I attended Disney’s Newsies at ASU Gammage over the weekend. The high-energy musical is based on the 1992 musical film Newsies, which was inspired by the real-life Newsboys Strike of 1899 in New York City. The strike was a youth-led campaign to force change in the way that Joseph Pulitzer and William Randolph Hearst's newspapers compensated their child labor force of newspaper hawkers. The strike lasted two weeks, resulting in decreased circulation for the “papes,” as Newsies called them. When the strike concluded, the Newsies had successfully negotiated a new compensation plan with the publishers. The storyline includes an up and coming reporter, seeing a chance to make her name in the news business, who successfully places a story about the strike only to be banned from further writing opportunities by all of the New York City papers. According to Mr. Pulitzer, “if it’s not in the paper, it doesn’t exist.” So by banning all news coverage, he believes that the strike will not exist. That has me thinking….is that true? Do we need media coverage to validate our work? [Click below for more]