June 30, 2016

Thank you for 23 great years

July 1 marks my 23rd anniversary with HMA Public Relations. And over the years, I have learned a few things. Technology may have changed how we […]
June 29, 2016

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company, Part 1 – Alignment

A colleague recommended this book by Katharine Halpin, it sounded interesting so I downloaded it. I didn’t realize that Katharine was here in Phoenix and provides coaching and consulting services to a wide variety of clients. It’s a quick and easy read, but chockful of great ideas to help leaders at all levels in an organization align goals and expectations to ensure success. So many ideas that I’m going to have a few posts so that this one doesn’t get too long. [Click below for more]
June 28, 2016

Create a Winning 2016 PRSA Phoenix Copper Anvil Award Entry

Movie stars have the Academy Awards, television professionals have the Emmy Awards and PRSA Phoenix public relations members have the Copper Anvils Awards. As one of the highest honors in our industry, winning this award shows true excellence in a campaign or tactic. It is a grand night in public relations. Since its existence, it has unveiled hundreds of winning programs that have solved problems, changed opinions and created business opportunities. Are you planning to submit your tactic or campaign and need to fine-tune your entry? Check out these tips below for creating an award-winning submission. [Click below for more]
June 27, 2016

#MediaMonday – Jody Oehler

It is no secret that I am a huge – HUGE – fan of sports. (Go Irish! Go Cards! Go Suns…once you get a new owner!) And while I am neither a huge fan of orange nor red, there is a ginger-haired radio personality who I honestly think is the next big thing in Arizona sports broadcasting: Jody Oehler. Jody joined long-time Arizona Cardinals insider Mike Jurecki and FOX Sports 910 producer extraordinaire Mike Bauer on The Drive with Jody, MJ and Bauer – a 3 p.m. to 6 p.m. weekday sports radio talk show – in 2013. He came from Tucson, where he hosted a popular radio program on ESPN Tucson and even tried his hand at TV sports reporting at KGUN-TV. Since The Drive debuted three years ago this summer, the team has found so much success, in fact, that they have been asked to serve as fill-in hosts for nationally syndicated talk shows including The Dan Patrick Show and The Rich Eisen Show, among others. Today’s Media Monday is all about Jody – so you can say you knew him when. Jody, what do you want to tell the blogosphere about yourself today? [Click below for more]
June 24, 2016

The Great Brexit (UK Exit)

On Thursday, Britain voted to leave the European Union,(EU) striking a blow against the bloc and spreading panic through world markets. HMA’s colleagues from our global network, PRGN, weigh-in on this decision and its impact around the world. [Click below for more]
June 23, 2016

Do you need media coverage to validate your project?

I attended Disney’s Newsies at ASU Gammage over the weekend. The high-energy musical is based on the 1992 musical film Newsies, which was inspired by the real-life Newsboys Strike of 1899 in New York City. The strike was a youth-led campaign to force change in the way that Joseph Pulitzer and William Randolph Hearst's newspapers compensated their child labor force of newspaper hawkers. The strike lasted two weeks, resulting in decreased circulation for the “papes,” as Newsies called them. When the strike concluded, the Newsies had successfully negotiated a new compensation plan with the publishers. The storyline includes an up and coming reporter, seeing a chance to make her name in the news business, who successfully places a story about the strike only to be banned from further writing opportunities by all of the New York City papers. According to Mr. Pulitzer, “if it’s not in the paper, it doesn’t exist.” So by banning all news coverage, he believes that the strike will not exist. That has me thinking….is that true? Do we need media coverage to validate our work? [Click below for more]
June 21, 2016

Content for Conferences

Over the years I’ve worked on conference planning committees helping to determine what the content would be for the professional development sessions and keynote presentations. A daunting task, for sure, to find the right mix of speakers that will be a good fit for your audience and whose speakers’ fees (if applicable) are within the conference budget. A few things I’ve learned along the way: [Click below for more...]
June 20, 2016

#MediaMonday – Lauren Grifo

KTAR News on 92.3FM is among the most trusted – and most popular – news outlets in Arizona. And if you pitch their team well, you have a great chance of good coverage on their station. With 24 hours to fill, there the news opportunities abound. But should you just blindly sent out a pitch to a bunch of reporters and hope for the best? No! No! No! We always recommend getting to know the media – and how they work – before hitting the send button on even the best story idea. That’s actually how these now-regular #MediaMonday posts came about. What is #MediaMonday, you ask? Each Monday, we here at HMA post a handy dandy blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it as your first “networking” opportunity of the week! Today’s #MediaMonday comes to us from KTAR’s own Lauren Grifo. So, Lauren, time to share! [Click below for more...]
June 16, 2016

Improve a Social Presence with Big Data

I just discovered GlobalWebIndex, and I must say if you’re in charge of social media management or social media marketing then I hope you’ve bookmarked its blog (and, of course, ours, too!). GWI is the world’s largest study on the digital consumer. It’s more important than ever to understand the digital consumer because the competition for a brand to win an audience’s attention is steep. According to WGI, in the past 30 days, 97 percent of online adults aged 16-64 say they have visited or used a social network. A brand could construct the most engaging, compelling, attention-grabbing content, but if it doesn’t understand then audience then that brilliant post or tweet will dissipate into the internet’s black hole. When I first wanted to write a blog post about how to improve a social media presence, I had a different plan for the direction I wanted to take. Click below for more.
June 15, 2016

A Seniors’ View of the Newsroom

I was having dinner with my folks over the weekend and casually asked them what they had planned for the week. I was fully expecting the answer to be “going to BINGO or playing Mah Jong,” which has become the norm of late. They are very involved at their senior center so the weeks are filled with lots of activities. But I didn’t expect them to say “going on a tour at Channel 12.” What!?! I’ve been to the station dozens of times, but I’ve never had a tour. So what else could I do but ask my dad to a pen a blog post on the experience. So here’s Larry’s view of the newsroom.