March 19, 2018
Bill Dougherty

#MediaMonday – Bill Dougherty

It's #MediaMonday and you know what that means. This week's guest blog post comes from a true veteran of the industry, Trends publisher Bill Dougherty.
March 16, 2018

Freedom of Information is More Relevant Than Ever

Today, March 16, is Freedom of Information Day. This day is an annual event held during Sunshine Week and celebrates the birthday of President James Madison. 
March 15, 2018
United Airlines

United Airlines Dog Disaster

United Airlines has made headlines again—and not in a good way. Airline officials are calling United’s most recent blunder a “tragic accident" and now everyone is wondering how they plan on fixing it.
March 14, 2018

Where Is The Qualified Workforce?

Our work with communities and associations in the economic development realm expose us to a lot of information related to why businesses want to relocate to Arizona. In Arizona, many of those educated and available workers are coming from one of four places.
March 13, 2018

#TipForTuesday – What is Leadership?

The leadership words for this month’s #TipForTuesday, selected from the Developing the Leader Within You deck of cards, are perfection, recognition and diversity.
March 12, 2018
Erisa Nakano

#MediaMonday – Erisa Nakano

Today’s #MediaMonday comes to us from Erisa Nakano, a senior real-time editor at ABC15 and fellow Cronkite grad.
March 9, 2018
Side Hustle

Do PR People Have a Side Hustle?

Alison came across a story in the New York Post about “the side hustle." Of course, it focused on how more than 50% of Millennials are the ones doing the side hustling. But here is the thing: every member of our office, which includes a borderline Baby Boomer, a Gen Xer and two Oregon Trailers has a side hustle (or two).
March 8, 2018

What Makes News

Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post.
March 7, 2018

What is a Ghostwriter?

As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc.  And more often than not, these communications pieces are written on behalf of someone else.
March 6, 2018
Arizona Innovation Marketing Association

Arizona Innovation Marketing Association Event Recap

Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No Ring Required)" with guest speaker was Nani Saffer, vice president of account management at NetBase Inc. She talked about how engagement is the strongest indicator of what’s working and what’s not for your client's brand.