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Is Arizona Hosting the Perfect Event?
Alison Bailin | Feb 25, 2021
For more than 40 years, HMA Public Relations has prided itself on helping coordinate programming, media relations and/or digital communications programs for some of Arizona’s leading events, including the Fiesta Bowl, Arizona Gives Day, Violins of Hope, multiple Super Bowls, the Circle K Tempe Music Festival and so many more. Our experience makes us uniquely […]
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What is a copyright troll?
Abbie Fink | Feb 24, 2021
A picture is worth a thousand words, right? Well, what if that picture costs you thousands of dollars? Just when you think you’ve found the perfect picture to accompany your blog post or to include in your company newsletter, you see the words Images may be subject to copyright. No big deal, right? After all, […]
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Using Inclusive Language for All Marginalized Communities
Marissa Baker | Feb 23, 2021
As communication professionals, we are responsible for keeping up to date on inclusive language. But what exactly does inclusive language entail? PR Daily notes that “language that isn’t inclusive can feel harmless, or even have strong historic ties” for certain gender identities and ethnic backgrounds. Abbie suggests that using inclusive language can go further and […]
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#MediaMonday – Maria Hechanova
Autumn Jarrett | Feb 22, 2021
Today’s #MediaMonday features Maria Hechanova who is a weekend morning reporter at 3TV in Phoenix. So, Maria, time to share! Tell us how you got your start? Tell us your story! I took a journalism class in high school and once I realized I could get paid to ask questions, write, and talk (three things I […]
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How to Make Your Feed Fun
Justin Liggin | Feb 19, 2021
While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]
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Has New Business Development Changed?
Abbie Fink | Feb 18, 2021
So much about the workplace has changed because of the pandemic. Work-from-home has become the norm, more and more meetings are taking place virtually using a variety of different platforms and we’ve been challenged to find ways to network. And for those of us that work with clients, the biggest change has been in how […]
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Press Freedom Must Ring
Scott Hanson | Feb 16, 2021
Transparency in government is more important now than ever. And it’s not just at the national level. It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades. Our team knows from the onset that everything […]
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What the Flack?
Abbie Fink | Feb 11, 2021
The PR community is all a-flutter about Flack, currently running on Amazon Prime. The show focuses on Robyn, an American publicist working for a cutthroat London PR company that represents troubled celebrities. And while she’s helping cover-up her clients’, shall we say, “misdeeds,” she is doing drugs, drinking and sleeping with her clients. Don’t get […]
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What Do I Need to Know to Work in Public Relations?
Alison Bailin | Feb 10, 2021
Today marks my 17th anniversary at HMA Public Relations. To mark the occasion, here are 17 things folks should know if you want to work in the industry: AP Style. Know it. Love it. Use it. The importance of developing key messages. How to story mine an organization, client or brand. The difference between issues […]
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The Underdog of the Super Bowl
Marissa Baker | Feb 9, 2021
The Super Bowl is so much more than just football. For some, the commercials are the reason to tune in each year. And these spots are among the most expensive advertisements. Due to the pandemic, many brands opted not to spend advertising dollars on this year’s Super Bowl. Some, like Miller Lite, used social media […]
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Digital Marketing in the Age of a Pandemic
Marissa Baker | Feb 4, 2021
When the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing. Marketers scrambled to update campaigns with new and innovative ways to reach their consumer. With COVID-19 concerns still prevalent, Iterable released its outlook at the most anticipated digital marketing tactics for 2021 which […]
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A Sponsorship of Super Bowl Proportions
Scott Hanson | Feb 3, 2021
Sponsorships and using celebrity endorsers can often be an iffy proposition. But when it’s right – it can really be right. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation. The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]
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