Thanks to the well-read David Landis, our PRGN partner and president/CEO of Landis Communications in San Francisco, I came across a recent PRWeek article titled “Are PR People Too Nice?”
The article focused on an advertising executive’s move to public relations – where he was stunned to be surrounded by smiles, laughs and genuine, well, “niceness” by the PR folk near and far.
The ad man-come-PR practitioner, in talking to a colleague, asserted a theory on why PR people were so much nicer. Perhaps, he and his colleague put forth, advertising folks (and guessing this extends to other industries) could get away with bad behavior and atrocious social skills because their business produced something tangible: namely, ads.
We PR people, on the other hand, had to base our successes on relationships – with the media, with clients, with prospects, with partners.
A nice theory – in theory.
But I would like to assert my own notion; PR is a female-dominated industry, and that is why it is nicer!
Now, I am not straight-up saying females are nicer than males (especially not that Regina George). What I am saying, however, is that we are more emotional – in both the good ways and the bad.
And you know what – bad emotions suck, for both the giver of them and the taker. (Hello – just look at the heart attack rate in America…it isn’t all from cheeseburgers, you stress cadets!).
I like to think that we lady-folk in this industry understand this and proactively work against the picture painted of the advertising agency fellow (PS – the ad agencies I work with are NOT like this!). And, the men smart enough to join us in this industry, are quick learners. If given the choice, why not try to catch bees with honey – right?
Okay – what say you? Are PR people too nice compared to people in other industries? Not nice enough? Why or why not?