Esperança, derived from the Portuguese word for “hope,” is a Phoenix-based nonprofit public health organization. They have been dedicated to transforming lives since its inception in 1970. Globally, Esperança works within some of the poorest communities in Nicaragua, Bolivia, Ecuador, Mozambique and Peru, providing health education, food sustainability, disease prevention, access to clean water, ecological home-building and life-altering surgeries. In Maricopa County, the organization’s domestic program, which began in 2000, has served more than 30,000 under-served children, adults and seniors through programs such as oral health, chronic disease prevention and management, nutrition, and parent ambassador training. HMA Public Relations served as its agency of record providing strategic communications counseling, media relations and issues management.