These days a journalist's time is more precious than ever. Once again, the local chapters of the Society of Professional Journalists (SPJ) and Public Relations Society of America (PRSA) are partnering to hold the one event that can result in less wasted time -- and hope you'll be able to be a part of it.
The 5th Annual Publicity Summit, bringing journalists and public relations people together to share information and to teach the right and wrong ways to pitch story ideas to journalists, will be 8:30 a.m. to 2:30 p.m. Saturday, Aug. 8, at the Memorial Union at Arizona State University in Tempe.
The summit committee – including Alison Bailin here at HMA – is now actively looking for local media from the television, print, online and radio worlds to be a part of the event.
Each media member will start the day as part of a panel of journalists with similar beats or areas of coverage, each describing their preferences for pitching, deadlines and content. They can also give some insight into their media outlet’s plan for the future in this changing world of new media.
Then, there's a free lunch followed by a "Speed Pitching" session, modeled after speed dating, where PR people get three minutes to give each media member a real story pitch for immediate evaluation, praise or rejection. If the media member likes the idea, it's his/hers to pursue, of course.
Proceeds go to the local chapters of the SPJ and PRSA for their many projects to improve each profession.
If you've ever muttered under your breath that somebody should tell these PR folks what not to do, well, that somebody is you. Won't you please join in on improving the way journalists and PR professionals deal with each other?
Please email any questions or interest to Alison Bailin at firstname.lastname@example.org. As no one needs to tell you, time is of the essence.