Business Development and Marketing a Priority for Small Business

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As most of you, I (Abbie) read a lot of email updates and blog posts, newspapers and magazines. Scanning headlines has been elevated to an art form in order to capture our attention.

And this headline certainly did that. One because I’m in the marketing business and two because HMA Public Relations is a small business. And I was pleased to see that this survey found that a majority of small business owners have plans to invest more in their business in the coming year. The full survey by Manta is here, so I’m not going to go over all the data, but a couple areas of stood out to me.

The survey showed that 47% of respondents have prioritized marketing and sales and 24% have prioritized business development as part of their investment plans for 2011. I’d argue that in order to grow your business you do need marketing so these numbers are pretty encouraging.

Social media continues to be an important part of the customer engagement process with 42% of the respondents saying social media is useful and 14% plan to implement some sort of program in the near future.

The survey also looked at expectations vs. outcomes and issues such as healthcare, salaries and bonuses.

We may not be totally out of the recession yet, but numbers like these are encouraging and certainly bode well for all of us. How about you? Has your budget for new business development changed for the year? What programs are you implementing to engage with your customers and clients?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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