The Partnership asks, “Are you above it?”
January 15, 2009
January 19, 2009
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So, while on my honeymoon, my husband grabbed a Wall Street Journal for the plane. A USA Today fan while on vacation, I didn't pay the pub much attention straight away. That was, until I saw an op-ed piece by the much-maligned former Chief of Staff to President George Bush, Karl Rove, titled "Bush is a Book Lover."

So, in honor of the inaguration tomorrow, a little blog about that...

Any savvy public relations practitioner could see this article for what it really was - a public relations placement meant to strategically assert that Bush was not the dim bulb portrayed by the media, but a well-read president who did the best he could with the cards he was dealt on 9/

At first I was stunned that the Wall Street Journal would publish such blatant pro-Bush messaging from the White House's former "inside man." Like me, the readers didn't buy it either.

But, a tip of the hat to the public relations person who no doubt pitched, secured and wrote the article in an effort to carry out his/her team's public relations exit strategy and image crisis communications plan.

HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

1 Comment

  1. Erica B. says:

    This is so true. Plus, being well read and not comprehending what you’re reading surely factors into this equation somehow.

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