So, while on my honeymoon, my husband grabbed a Wall Street Journal for the plane. A USA Today fan while on vacation, I didn't pay the pub much attention straight away. That was, until I saw an op-ed piece by the much-maligned former Chief of Staff to President George Bush, Karl Rove, titled "Bush is a Book Lover."
So, in honor of the inaguration tomorrow, a little blog about that...
Any savvy public relations practitioner could see this article for what it really was - a public relations placement meant to strategically assert that Bush was not the dim bulb portrayed by the media, but a well-read president who did the best he could with the cards he was dealt on 9/11.
At first I was stunned that the Wall Street Journal would publish such blatant pro-Bush messaging from the White House's former "inside man." Like me, the readers didn't buy it either.
But, a tip of the hat to the public relations person who no doubt pitched, secured and wrote the article in an effort to carry out his/her team's public relations exit strategy and image crisis communications plan.