There was a time when announcing that a company had launched or redesigned its website was newsworthy. For the most part, those days are long gone as websites are now the norm rather than cutting-edge.
Recently, I’ve seen news reports about government agencies actually using social media!
There was an article in the Arizona Republic recently about The Town of Gilbert’s communications team going digital. Good for them.
Then, a week or two later, I saw another report noting that residents “can ‘like’ their favorite Maricopa County parks on Facebook for updates, events, promotions and wildlife trivia from the parks’ rangers.” Excellent.
While neither of these are the first, nor breaking new ground for governmental agencies – they are to be commended for taking these steps. Public agencies should be taking advantage of all the tools available today. Sometimes the communicators’ hands are tied a bit by their supervisors, but delivering messages the way the public wants to receive them is very “today.”
Here are few governmental agencies who’ve been in the game awhile that are “liked” by individual HMA team members:
NAU Athletics – 4,100+ likes
Arizona Lottery – 8,000 likes
Arizona Game and Fish – 13,000 likes
Arizona Commerce Authority – 60,500+ likes
Northern Arizona University Alumni Relations – 17,000 likes
Metro Light Rail – 2,300 likes
City of Glendale, Ariz. – 1,500 likes
Maricopa County Animal Care and Control – 3,300+ likes
City of Tempe – 3,500+ likes
City of Peoria, Ariz. – 1,200+ likes
City of Minneapolis – 12,300+ likes
Arizona Office of Tourism – 55,000+ likes
How long will it be before announcing a governmental agency’s digital or social media strategy isn’t newsworthy, but rather news if they don’t have one?