As a proponent of social media as an effective tool in marketing communications, I often yammer on and on to whoever will listen about how, if done right, it can turn fans of a product into downright brand evangelists – those who take great pride in expounding on their love for a product, company, organization or brand.
Think of it like word-of-mouth marketing…times a million.
Anyhow, to me, it seems that effective brand engagement in the social space is starting to do something more – turning brand evangelists into brand apologists!
While I did eventually click on the link to the blog, which focused on the Trayvon Martin tragedy and Skittles’ resulting sales from it, I was surprised at my fervent defense of the glorified sugar pills without looking at a single fact.
So, I ask you, has social media turned me from a brand evangelist into a brand apologist? Or is being a brand apologist part in parcel of being evangelical about something in the first place?
Senior Account Executive
Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some.
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