Ann Subervi Named Incoming Chair for PRSA Counselors Academy
January 21, 2010
Abbie on Social Media
January 28, 2010

In the “things that make you go hmm” category, this article about the Pope encouraging the clergy to start blogging and using the internet and social media to connect better with their flocks, is another example about the many ways organizations can use social media to reach its intended audiences.

Talk about repurposing – clergy write sermons that they deliver on Sunday. It gets repurposed as a blog post, posted on Facebook, tweeted and re-tweeted. All of a sudden, the 100 or so people that heard the sermon turns into 100s of 1000s of people through the power or social media.

I follow a few Rabbis on Twitter. Some post interesting information about that week’s Torah portion, others share inspirational messages, one has even tweeted the Passover Seder. In all cases, they are taking their messages and expanding beyond their own congregation.

So if you’re going to jump on the blogging bandwagon, here are some helpful hints from Jason Baer of Convince and Convert. He presented these at this week’s Social Media AZ’s event on Monday.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. susan hart says:

    My pastor uses social media as well – he evens posts something on FB between services. The fact that he gets replies might encourage others to come to a service, or at least get a general message out. The church also has uses its website to download archives. Like any other organization, religious groups will snooze or loose. I’m glad they’re getting on the social media bandwagon. Good post!

  2. Dana Hughens says:

    I say why not! Talk about reaching the masses. It’s a great idea to reach more people, as well as an opportunity to reinforce messages with existing “followers”. Love the tips from Jason, too — especially WFACT. W=Welcome. F=Facilitate. A=Answer every comment. C=Connect. T=Thank. As always Abbie, extremely helpful information. Thank you for sharing!

  3. Jay Baer says:

    Great analogy. I’ve never thought about the pastor angle, but there is probably a great consulting opportunity helping clergy atomize content. Interesting. Great to see you at SMAZ, and I really appreciate your support.

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