Well, technically #Blackfish changed SeaWorld , but it is a start!
If you all follow this blog, you will note I’ve written several communications-related posts on the #Blackfish campaign against Sea World, and Sea World’s often idiotic crisis communications strategy in relation to it.
Well, after all the #Blackfish online protests – many of which went viral several times over – Sea World has finally made a good move , PR or otherwise, announcing yesterday that it will end its highly controversial Orca (aka Shamu) shows by 2017.
“We are listening to our guests, evolving as a company, we are always changing,” said SeaWorld CEO Joel Manby. “In 2017 we will launch an all new orca experience focused on natural environments of whales. 2016 will be the last year of our theatrical killer whale experience in San Diego.”
Certainly, there have been successful PR campaigns to begin and end many major programs and events in our world for centuries. But is this the first one that was born in the traditional media (via the award-winning #Blackfish documentary) and grew such legs via social media that it affected true change?
Any others you can think of? Share them below!