As you can see by this telling infographic, provided by Domo, a lot is happening on the internet! Everyone wants to be seen and heard in the digital world. But, how is it possible when there are 277,000 tweets sent and 2,460,000 Facebook shares per minute? Though there is no single guidebook to social media and from Rachel’s Timing is Everything post, there probably isn’t a “best” time to post on social media, but I believe there are things that you can do to help your content stand out.
Visuals, links, videos and more – having visuals, links, videos, hashtags, tagging others, and more to go along with your content will help get your posts noticed, shared and even create a conversation.
Know your audience – If you understand your audience then you’ll know what it wants to read. Chances are you if you post what is interesting to it then you’ll develop a loyal following. Side note, just because a social media outlet exists doesn’t mean your business should be on it. Know where members of your audience spend their time online.
Consistency – Having social media plans help with consistency. Make sure to post at least every day, maybe even twice a day. Facebook and Twitter posts should be the same message, but tailored to the specific outlet.
Trends – It’s not always a good idea to follow the trends. Just because a hashtag is trending, doesn’t mean you should relate it to your business. Think of the mistakes some companies have made that tried to incorporate a trending hashtag only to be rightfully criticized for being insensitive because they didn’t research why the hashtag existed. Case and point think of when CelebBoutique unknowingly used the tragic Aurora shooting to promote one of its dresses. This is why you should always research a hashtag before using it.
Be responsive – Respond within at least an hour and never wait for more than 24-hours.
Be engaging – Rachel says it best, “Create content to spark engagement and a conversation, not just to have posts out there.”
These are just some of the tips and tricks I learned in helping brands with their social media presence. What guidelines do you follow to stand out from the crowd?