I came across a story lead today from a reporter for a major national daily newspaper that made me cringe. The reporter was seeking business executives for a story about office romance.
The kicker was she wanted high-level execs to dish the dirt on any of their own clandestine affairs and the consequences (divorce, abuse, pregnancy, etc...).
Can you imagine the business exec that would want to participate in this story and the aftermath once his/her partner saw it!?
Happy Valentine's Day, honey!
Now, what PR person in his/her right mind would call up a client and recommend pursuing this story? To me, there is such a thing as bad PR...what do you think?